Top 5 Fashion Games on iOS in Oceania Q1 2023

In the first quarter of 2023, the top 5 fashion games on iOS in Oceania displayed diverse performance trends. Here's a detailed look into how each app fared:

Makeover Studio: Makeup Games from LIHAO TECH CO., LIMITED saw a gradual decline in weekly downloads, starting from approximately 22.7K in late December to around 6K by the end of March. The weekly revenue showed a peak of about $2.2K in mid-January, with fluctuations around $1.9K to $2K for most of the quarter, ending at roughly $1.7K. The weekly active users also followed a downward trend, decreasing from 90.4K to 81K over the quarter.

Project Makeover by Magic Tavern, Inc. maintained a relatively stable weekly revenue, hovering around $46K to $57K, with a slight dip in late January but recovering to approximately $51K by the end of March. Weekly downloads fluctuated with notable peaks, reaching about 10.2K in mid-March. The active user base remained steady, starting at 60.4K in late December and ending at 59.4K.

Makeup Stylist -DIY Salon game from REMEMBERS INFORMATION TECHNOLOGY CO., LTD. experienced a consistent weekly download rate, ranging from around 3.3K to 8K throughout the quarter. The weekly revenue remained modest, peaking at $168 in mid-March, while the active users showed minor fluctuations, maintaining an average of around 30K.

Merge Studio: Fashion Makeover by Paxie Games witnessed a varying trend in weekly downloads, peaking at around 5.3K in mid-January and dropping to about 2.7K by the end of March. The weekly revenue remained steady, averaging around $2.7K to $3.2K. Active users increased from 8.6K in late December to 12.7K by the end of March, indicating a growing user engagement.

Fashion Famous - Dress Up Game from Panteon Yazilim showed a significant spike in weekly downloads, starting at 10.9K in late February and reaching a peak of 15.8K in early March, before declining to approximately 2.3K by the end of the month. The weekly revenue remained relatively low, peaking at $141 in mid-March. Active users followed a similar trend, with a peak of 16.6K in early March and a decline to 6.5K by the end of the quarter.

These insights were derived from Sensor Tower data, providing a comprehensive overview of the performance of top fashion games on iOS in Oceania for Q1 2023. For more detailed insights, visit Sensor Tower.